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Review of retailerâ€™s retail strategy
Conclusion (agreements/ disagreements or
Recommendations (3 areas of improvement)
Q(2) Retail format of Starbucks (10 marks)
(3) Technology-empowered customers
Q4 .Provide an overall summary based on Starbucks retail strategy and their plans to satisfy the New Zealand
Use APA referencing and plagiarism free
1 Executive Summary
Provide a comprehensive summary of the following
topics highlighting only the key points, should not be
more than one page:
Discuss two (2) contemporary retail trends of
Starbucks New Zealand based on any of the followingretail mix strategies:
â€¢ Store design
â€¢ Visual merchandising
Analyse two (2) benefits and two (2) challenges facing
Starbucks from technology-empowered customers.
target market needs in terms of:
â€¢ Customer communication
â€¢ Contemporary retail trends
â€¢ Technology-empowered customers.
Due to rapid adoption of new technologies, todayâ€™s
customer is empowered to be â€œalways connectedâ€.
Recommend three (3) areas of improvement to
Starbucks to enhance customer communication by
incorporating contemporary retail trends for the
technology-empowered customers in New Zealand.