cp 4 creative massaging

Creative Messaging

Now that you not only know who your target market is, but also their personality, it is time to create a

message that will resonate with your audience.

For Capstone Part 4, you have two options. Choose


of the options:


Create a print ad for your brand. Your ad must have a headline, a graphic, and at least 100

words of copy.


Critique an already existing print ad that your brand has already used. Answer the following

questions (3-4 sentences minimum for each question): Is this ad effective? What is the target

market they are pursuing? Are there any suggestions you would offer to make the ad more


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