Now that you not only know who your target market is, but also their personality, it is time to create a
message that will resonate with your audience.
For Capstone Part 4, you have two options. Choose
of the options:
Create a print ad for your brand. Your ad must have a headline, a graphic, and at least 100
words of copy.
Critique an already existing print ad that your brand has already used. Answer the following
questions (3-4 sentences minimum for each question): Is this ad effective? What is the target
market they are pursuing? Are there any suggestions you would offer to make the ad more