generational marketing

Do marketers have to create separate product and marketing programs for each generation (i.e. Millennials, Generation X, The Baby Boomers, and so on)? Some experts caution that each generation spans decades of time and many socioeconomic levels. “These segments are so large they are meaningless as marketing targets,” notes one such expert. The boomers span almost twenty years: He suggests that marketers should form more precise age-specific segments within each group. Others warn that marketers have to be careful about turning off one generation each time they craft a product or message that appeals collectively to another. What do you think? (Please note that Mandalay Bay had announced that they created the concept for GenerationX’ers).

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